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Discuss the equivalent of the 4 “P’s” in traditional marketing to that of eMarketing. In other words, how do you utilize the 4 “Ps” over the web and how does the physical “4 Ps” differ or are the same as the eMarketing 4 “Ps”?
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The 4Ps of e Marketing:
Product: The product of e Marketing can be the same as that of the traditional marketing, especially in case of physical products, however, they can be different, especially if they are web-based products. For example, medical transcription services being provided. In addition the availability of the product on a website has the potential of repositioning the product. The augmented product also differs in case of e marketing. For example, you may want a book expressed delivered when ..
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