Presentation objectives for specific groups

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Imagine you have been asked to make FOUR presentations on “Effective Presentation Skills” for FOUR very different audiences. What would be your presentation objective for each group?

Write a 1-sentence objective statement (also known as “purpose statement”) for each of the following audiences (refer to page 15 of the Munter and Russell text for sample objective statements) for a total of FOUR statements. Each statement will follow a pattern: “As a result of my presentation an audience of . . . (name the audience) will . . . (state your specific purpose for this audience and your intent clearly and concisely).”

An audience of CEOs
An audience of management-level corporate employees
An audience of volunteers between the ages of 50-60
An audience of technology employees under the age of 30
In paragraph form, discuss the following:

HOW did you decide to alter or change your presentation objective to meet the specific information needs of each audience? WHY?

HOW would you suggest your classmates improve or change their objective statements? WHY?
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Solution Preview

Here are my suggestions for the first part:

An audience of CEOs : As a result of my presentation an audience of CEOs will be able to better present their overall strategic plan to their shareholders as well as better evaluate the presentation skills of their subordinates.

An audience of management-level corporate employees : As a result of my presentation an audience of management-level corporate employees will be able to better explain and present their departmental financial outcomes and objectives for the upcoming fiscal year to CEOs and shareholders as well …