Strategy of Converting to Electronic Publishing

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Newspapers and book publishers should convert to electronic publishing over paper publishing as their primary product.

-Identify challenges in strategy implementation.

-Formulate strategies and potential strategic alternatives for different situations.

-Discuss the impact of technology on business.
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Objective: Identify challenges in strategy implementation.

• not everyone wants to have their papers electronic:
• older people do not have computers so how would they read the news
• many people only have dial up connection so accessing newspapers online might take a long time
• people like to read in other places rather then the computer room (i.e in bed at night, in the bath, in the morning) and printing pages are expensive (ink, paper)
• people love showing off their books on bookshelves, how can you do that if they are online
• how would a publisher price a book online? cheaper then a paper-back? if so will this cut into the profits?
• it will be much easier for people to “share” books if they are on-line, thus less people will buy books and more people will read the book with out even …